Stop Wasting Budget. Start Scaling Intelligently.
Hello, growth-driven business owner. I’m the Digital Marketing Strategist at New Digi Era, and I’ve audited hundreds of Google Ads accounts that made me wince.
Thousands of dollars spent on clicks that never convert. Broad match keywords burning budget like gasoline. “Set it and forget it” campaigns that died months ago.
Sound familiar? You’re not alone. Most agencies and freelancers set up a few campaigns, add some keywords, and call it a day. Then they send you a report showing impressions and clicks but not revenue.
At New Digi Era, we treat your ad budget like it’s our own. Every dollar has a job. Every click is measured. Every campaign is optimized daily—not weekly, not monthly.
Here’s What We Offer at New Digi Era:
Here’s What We Offer at New Digi Era:
1. Google Search Ads – Capture Intent, Not Interruptions
People on Google are looking for what you sell. We make sure they find you first.
1. Keyword research with intent mapping (transactional vs. informational)
2. Negative keyword management – stop wasting money on irrelevant searches
3. Responsive Search Ads (RSA) – Google tests headlines & descriptions for best combo
4. Ad extensions (sitelinks, callouts, structured snippets, call buttons)
5. Dynamic Search Ads (DSA) – automatically target relevant queries from your site
2. Performance Max (PMax) Campaigns – AI-Powered, Human-Refined
Google’s newest and most powerful campaign type. One campaign runs across YouTube, Display, Search, Discover, Gmail, and Maps.
1. Asset group creation (headlines, images, logos, videos)
2. Audience signals to train Google’s AI faster
3. Store visit tracking for brick-and-mortar
4. Full transparency – we don’t treat PMax as a black box
3. Shopping Ads – For E-Commerce Brands
Stop showing text ads. Show your products directly in search results with images, prices, and reviews.
1. Google Merchant Center setup & optimization
2. Product feed management (titles, descriptions, custom labels)
3. Free product listings (no bid required)
4. Smart Shopping & Performance Max for Shopping
5. Local inventory ads (show nearby stock)
4. YouTube Ads – Dominate the World’s Second Largest Search Engine
Video is not optional anymore. We produce or optimize your existing video assets for:
1. TrueView In-Stream (pay only after 30 seconds or click)
2. Bumper ads (6 seconds, unskippable, high recall)
3. Discovery ads (appear next to related videos)
4. Masthead (enterprise only – we can advise)
5. Display Ads – Build Awareness & Retarget Window Shoppers
Reach people before they search for you.
1. Remarketing – show ads to people who visited your site but didn’t convert
2. Custom intent audiences – target people searching specific keywords
3. In-market audiences – people actively researching to buy
4. Contextual targeting – your ads appear on relevant blogs & news sites
6. Local Service Ads (LSAs) – Pay Per Lead, Not Per Click
For plumbers, electricians, lawyers, dentists, house cleaners, and more.
1. Pay only when someone calls or messages you
2. Google Guaranteed badge – builds instant trust
3. No wasted clicks, no bot traffic – just qualified local leads
7. Call-Only Ads – Make Your Phone Ring
Some businesses live and die by phone calls. We optimize for exactly that.
1. Headlines & descriptions designed to drive calls
2. Call scheduling (only show during business hours)
3. Call reporting & recording (optional)
8. PPC Management & Daily Optimization
This is where most agencies fail. We do this every single day:
1. Bid strategy selection (Manual CPC, Target CPA, Target ROAS, Maximize Clicks)
2. Daily negative keyword updates – block new irrelevant searches immediately
3. Ad schedule optimization – turn off low-converting hours
4. Geo-targeting & radius bidding – bid higher within 5 miles of your store
5. Device bid adjustments – increase mobile bids if that’s where you convert
6. A/B testing ad copy – headlines, descriptions, CTAs, display paths
9. Conversion Tracking & Attribution
If you can’t measure it, you can’t scale it.
1. Google Tag Manager setup – one container for all tracking
2. Enhanced conversions (hashed email/phone data for better tracking)
3. Cross-account & cross-device tracking
4. Attribution models – first-click, last-click, linear, time-decay, position-based
5. Offline conversion import – upload call or in-store sales back to Google
10. Monthly Reporting & Strategic Recommendations
You’ll never wonder “is this working?”
1. ROAS (Return on Ad Spend) – revenue divided by ad cost
2. CPA (Cost Per Acquisition) – what you pay for each lead or sale
3. Quality Score – lower CPCs mean higher profits
4. Search term analysis – add winners, exclude losers
5. Next month’s action plan – what we’re testing, scaling, or cutting
Days 1–7:
Account audit, conversion tracking setup, negative keyword list creation. Launch test campaigns with conservative budget.
Days 8–30:
Daily bid adjustments. Identify winning keywords, ads, audiences. Cut underperformers. Scale winners by 20-30% weekly.
Days 31–60:
Implement retargeting campaigns. Test new ad copy, landing pages, and audience segments. Full reporting with next-quarter forecast.
You don’t need to spend more. You need to spend smarter. Let us audit your current account (or build one from scratch) and show you exactly where the waste is hiding.
